THE TOONGTOW WAY

THE TOONGTOW STORY

 

WeareToongTow, a primarilyapparelandaccessorylinethatmakesoftenlimitedruns of uniqueitems. Byway of ourproductsandcommunity, ourgoal is tocelebrateindividualitythrough self-expression of clothingandtohelprethink how styleplays a huge role in ourownhappiness. Whenyoulookgood, youfeelgood!

ToongTow wasdreamedupandcreatedby threefriendswith a loveforfashion. We, alongsidewithourexpertteam of designersandstylists, helpcurateanddesignhighquality but affordablepiecesthatwe’dwanttowearourselves! Wekeepourpricepoint as low as possiblebecauseeveryonedeservestolookstylishwithoutbreakingtheir bank account! Westartedoffthisclothingbrandfrom a low-incomebackground, sowe’dliketoalwaystendtothatdemographic.

Mohammed + Sun started it all in 2011.

Picture a humble, 11 square-footboutiquethatthey’vegrowntonowserve as an iconiccornerstone of downtown UAE, Dubai: SockshopandBagsCompany.

Manyawesomesockslaterandfastforwardto 2015. MohammedandSunstrikeagain.

Out of a loveforindividualityand self-expression, Socksmithwasborn.

This time, joinedbylong-time friendandindustryexpert, Charanda. Sheserved as theirmissing link on theteam, andthe rest is history.

Oursocksaredesignedwithlovebyourtalented, in-houseartists. Theyareweavedwithcareusing top-qualitymaterialsandtheyareuniquelytailoredforthosewhoagreewithourmantra of #NoBoringSocks.

That’stheToongTowStory.

#NoBoringSocks