THE TOONGTOW STORY
WeareToongTow, a primarilyapparelandaccessorylinethatmakesoftenlimitedruns of uniqueitems. Byway of ourproductsandcommunity, ourgoal is tocelebrateindividualitythrough self-expression of clothingandtohelprethink how styleplays a huge role in ourownhappiness. Whenyoulookgood, youfeelgood!
ToongTow wasdreamedupandcreatedby threefriendswith a loveforfashion. We, alongsidewithourexpertteam of designersandstylists, helpcurateanddesignhighquality but affordablepiecesthatwe’dwanttowearourselves! Wekeepourpricepoint as low as possiblebecauseeveryonedeservestolookstylishwithoutbreakingtheir bank account! Westartedoffthisclothingbrandfrom a low-incomebackground, sowe’dliketoalwaystendtothatdemographic.
Mohammed + Sun started it all in 2011.
Picture a humble, 11 square-footboutiquethatthey’vegrowntonowserve as an iconiccornerstone of downtown UAE, Dubai: SockshopandBagsCompany.
Manyawesomesockslaterandfastforwardto 2015. MohammedandSunstrikeagain.
Out of a loveforindividualityand self-expression, Socksmithwasborn.
This time, joinedbylong-time friendandindustryexpert, Charanda. Sheserved as theirmissing link on theteam, andthe rest is history.
Oursocksaredesignedwithlovebyourtalented, in-houseartists. Theyareweavedwithcareusing top-qualitymaterialsandtheyareuniquelytailoredforthosewhoagreewithourmantra of #NoBoringSocks.
That’stheToongTowStory.
#NoBoringSocks